PowerBeats Pro - Unleashed

Stripping away. Unlearning. Eliminating the noise.

Project overview

Beats by Dr. Dre connected with Lary to see how music and fitness plays a part in her daily life. For Lary, her time in the gym is key to unlocking her creativity. With a clear mind, she is free to focus on writing and performing her music. With up to 9 hours of battery life (24hrs with charging case) she is always ready no matter where her workout takes her.

Service

Strategy
Concept
Script
Art direction
Creative direction

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